It’s unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts and designs to be filled with real words, with thoughts that count, information that has value.
Enjoy Our Vegetarian Menu
Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.
You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order.
Instructions
Consider this: You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client’s needs. Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy, somehow. A client that’s unhappy for a reason is a problem, a client that’s unhappy though.
Our vegetarian menu
Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start.Canapes (Please Pick 2)
Fresh Vegetable Rolls, Sarahi
Spinach and Tofu Stuffed Mushroom
Starter
Heritage Marinated Beetroot and Tomato, Avocado, Hazelnuts, Lemon and Dill
Tomato Gazpacho with Charred Sourdough
Wild Mushroom Tart
Main
Salt Baked Celeriac with Rainbow Chard, Chilli and Toasted Garlic Chips
Pea, Baby Potato and Lemon Fricassee with Fresh Herbs
Roast Pepper and Squash Risotto
Dessert
Marinated Pineapple Carpaccio with Chilli, Lime and Raspberry Sorbet
Toffee Apple Upside Down Cake with Salt Caramel Ice Cream