Blog

HomePeopleLightroom Editing Recommendations Blogs & Tutorials

Lightroom Editing Recommendations Blogs & Tutorials

They will be drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review. Typographers of yore didn’t come up with the concept of dummy copy because people thought that content is inconsequential window dressing, only there to be used by designers who can’t be bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it. Asking the client to pay no attention Lorem Ipsum isn’t hard as it doesn’t make sense in the first place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy however, and you’re up to something you can’t win. 

If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.

Albert Einstein

This is quite a problem to solve, but just doing without greeking text won’t fix it. Using test items of real content and data in designs will help, but there’s no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.

What has been your most memorable

Commercial publishing platforms and content management systems ensure.

Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy, somehow. A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite.

Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts and designs to be filled with real words, with thoughts that count, information that has value.

How do you feel your photography

If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

Rigid proponents of content strategy may shun the use of dummy copy but then designers might want to ask them to provide style sheets with the copy decks they supply that are in tune with the design direction they require.

Previous Post

Best Camera Lenses & Gear Recommendation Posts

Next Post

Bloopers and Photos That Didn’t Make the Cut

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top
25 Themes
Buy

XTemos Space Themes

Templates library

Back to themes Templates library
  • All 27
  • eCommerce 9
  • Corporate 18
  • Multipurpose 9
  • Blog 9
  • All 389
  • About us 31
  • Banners 37
  • Carousels 27
  • Contacts 34
  • Full width sections 74
  • Gallery 16
  • Google map 17
  • Images grid 32
  • Info box 64
  • Mega menu 52
  • Subscription 31
  • Texts 121
  • Titles 19
  • Video 39
  • Footers 13
  • Showcase 59
  • Products 18
Close