Call for Submissions: The Print Swap in Hanoi, Vietnam

Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts and designs to be filled with real words, with thoughts that count, information that has value.

Asking the client to pay no attention Lorem Ipsum isn’t hard as it doesn’t make sense in the first place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy however, and you’re up to something you can’t win. Whenever draft copy comes up in a meeting confused questions about it ensue.

Some things we get into:

  1. How to let go of goals that aren’t serving us
  2. Short term vision vs long term vision
  3. Wandering off our path and how to listen to our intuition to weave back toward what we know we need to be doing
  4. The seasons of our careers and how to manage through the down cycles where we might not be firing on all cylinders

Typographers of yore didn’t come up with the concept of dummy copy because people thought that content is inconsequential window dressing, only there to be used by designers who can’t be bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it. They will be drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam hendrerit nisi sed sollicitudin pellentesque. Nunc posuere purus rhoncus pulvinar aliquam. Ut aliquet tristique nisl vitae volutpat. Nulla aliquet porttitor venenatis. Donec a dui et dui fringilla consectetur id nec massa. Aliquam erat volutpat. Sedut dui ut lacus dictum fermentum vel tincidunt neque. Sedsed lacinia lectus. Duis sit amet sodales felis. Duis nunc eros, mattis at dui ac.”

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different than expected.

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