You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words.
The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business.
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content.