With museums empty, security experts hope.

*In a professional context it often  happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. Even if your less into design and more into content strategy you may find some redeeming value with, wait for it, dummy copy, no less.

That’s what is Lorem Ipsum to many—it rubs them the wrong way, all the way. It’s unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts and designs to be filled with real words, with thoughts that count, information that has value.

Most of our treatments will focus on stabilising the objects to minimise potential damage during transportation, working closely with Technical Services decant team to achieve this end. Many treatments are non- interventive and involve specialist packing, additional handling boards, boxes, crates and packing with protective museum-grade foam and tissue.

Fred Wilson
You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order.

Exhibition Explores the Villa dei Papiri

There’s lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame.

But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy, somehow. A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse.

Renaissance Painter Ercole de’ Roberti’s

Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now.

If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle. Rigid proponents of content strategy may shun the use of dummy copy but then designers might want.

*In a professional context it often  happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live.

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