{"id":1187,"date":"2020-02-01T07:14:07","date_gmt":"2020-02-01T07:14:07","guid":{"rendered":"https:\/\/space.xtemos.com\/demo\/saturn\/?p=1187"},"modified":"2020-10-19T15:10:44","modified_gmt":"2020-10-19T15:10:44","slug":"from-the-break-through-campaign","status":"publish","type":"post","link":"https:\/\/space.xtemos.com\/demo\/saturn\/2020\/02\/01\/from-the-break-through-campaign\/","title":{"rendered":"From the break through campaign"},"content":{"rendered":"\t\t
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Typographers of yore didn’t come up with the concept of dummy copy because people thought that content is inconsequential window dressing, only there to be used by designers who can\u2019t be bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client\u2019s business and they will actually read it and comment on it. They will be drawn to it, fiercely.<\/em><\/p>

Adobe PageMaker, used it to create template.<\/h3>

Most text editors like MS Word or Lotus Notes generate random\u00a0lorem text<\/strong> when needed, either as pre-installed module or plug-in to be added. Word selection or sequence don’t necessarily match the original, which is intended to add variety. Presentation software like Keynote or Pages\u00a0 layout. Content management software as Joomla, Drupal, Mambo, PHP-Nuke, WordPress, or Movable Type offer Lorem Ipsum.<\/strong><\/p>

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business. But what about your daily bread? Design comps, layouts, wireframes\u2014will your clients accept that you go about things the facile way? Authorities in our business will tell in no uncertain terms that<\/i> Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tThen a prototype or beta site with real content published\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The toppings you may chose.<\/h3>

When you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business. But what about your daily bread?<\/em> Design comps, layouts, wireframes\u2014will your clients accept that you go about things the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration<\/a>. \u00a0Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy, somehow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tThe most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in your sense for an act. You give up your ability to feel, and in exchange, put on a mask. There can\u2019t be any large-scale revolution until there\u2019s a personal revolution, on an individual level. It\u2019s got to happen inside first.\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\tJim Morrison\t\t\t\t<\/cite>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order. Even if your less into design and more into content strategy you may find some redeeming value with, wait for it, dummy copy, no less.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Then a prototype or site.<\/h3>

To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy,<\/p>