{"id":2852,"date":"2021-04-25T08:51:20","date_gmt":"2021-04-25T08:51:20","guid":{"rendered":"https:\/\/space.xtemos.com\/demo\/pluto\/?p=2852"},"modified":"2021-04-25T08:51:38","modified_gmt":"2021-04-25T08:51:38","slug":"when-you-have-a-blog-post-educating-clients-and-prospects","status":"publish","type":"post","link":"https:\/\/space.xtemos.com\/demo\/pluto\/2021\/04\/25\/when-you-have-a-blog-post-educating-clients-and-prospects\/","title":{"rendered":"When You Have a Blog Post Educating Clients and Prospects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2852\" class=\"elementor elementor-2852\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4c6833 elementor-section-boxed elementor-section-height-default elementor-section-height-default xts-section-disabled\" data-id=\"d4c6833\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a28fd46\" data-id=\"a28fd46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48e856 xts-scheme-inherit xts-textalign-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c48e856\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A client that&#8217;s unhappy for a reason is a problem, a client that&#8217;s unhappy though he or her can&#8217;t quite put a finger on it is worse. Then the question arises: where&#8217;s the content? Not there yet? That&#8217;s not so bad, there&#8217;s dummy copy to the rescue. But worse, what if the fish doesn&#8217;t fit in the can, the foot&#8217;s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can&#8217;t quite tell right now.<\/p><p>Chances are there wasn&#8217;t collaboration, communication, and checkpoints, there wasn&#8217;t a process agreed upon or specified with the granularity required. It&#8217;s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn&#8217;t have helped, won&#8217;t help now. It&#8217;s like saying you&#8217;re a bad designer, use less bold text, don&#8217;t use italics in every other paragraph. True enough, but that&#8217;s not all that it takes to get things back on track.<\/p><h3 class=\"main__title overflow-break-word\">Take better phone\u00a0photos<\/h3><p>If that&#8217;s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e057d88 elementor-widget elementor-widget-xts_image_gallery\" data-id=\"e057d88\" data-element_type=\"widget\" data-widget_type=\"xts_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"xts-image-gallery xts-row xts-row-md-3 xts-row-1 xts-row-spacing-20 xts-textalign-center xts-items-start xts-photoswipe-images xts-lightbox-gallery xts-caption-lightbox xts-masonry-layout xts-different-images xts-autoplay-animations-off\"  data-animation-delay=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"xts-col xts-wide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"xts-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-15-opt.jpg\" class=\"xts-image-inner\"data-width=\"1200\" data-height=\"742\" data-index=\"0\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-15-opt.jpg\"  title=\"\" alt=\"p-blog-15-opt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"xts-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"xts-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-14-opt.jpg\" class=\"xts-image-inner\"data-width=\"768\" data-height=\"982\" data-index=\"1\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-14-opt.jpg\"  title=\"\" alt=\"p-blog-14-opt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d1a69 xts-scheme-inherit xts-textalign-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a5d1a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"play-with-perspective\">Play with perspective<\/h3><p>Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it&#8217;s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different than expected.<\/p><h3 id=\"try-this-out-3\">Try this out<\/h3><p>This is quite a problem to solve<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483781c elementor-widget elementor-widget-xts_image_gallery\" data-id=\"483781c\" data-element_type=\"widget\" data-widget_type=\"xts_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"xts-image-gallery xts-row xts-row-md-3 xts-row-1 xts-row-spacing-20 xts-textalign-center xts-items-start xts-photoswipe-images xts-lightbox-gallery xts-caption-lightbox xts-masonry-layout xts-different-images xts-autoplay-animations-off\"  data-animation-delay=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"xts-col xts-wide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"xts-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-16-opt.jpg\" class=\"xts-image-inner\"data-width=\"1196\" data-height=\"740\" data-index=\"0\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-16-opt.jpg\"  title=\"\" alt=\"p-blog-16-opt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"xts-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"xts-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-12-opt.jpg\" class=\"xts-image-inner\"data-width=\"768\" data-height=\"982\" data-index=\"1\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/space.xtemos.com\/demo\/pluto\/wp-content\/uploads\/sites\/28\/2021\/04\/p-blog-12-opt.jpg\"  title=\"\" alt=\"p-blog-12-opt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f70f98 xts-scheme-inherit xts-textalign-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7f70f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don\u2019t.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A client that&#8217;s unhappy for a reason is a problem, a client that&#8217;s unhappy though he or her can&#8217;t quite put a finger on it is worse. Then the question arises: where&#8217;s the content? Not there yet? That&#8217;s not so bad, there&#8217;s dummy copy to the rescue. But worse, what if the fish doesn&#8217;t fit [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14,15,13,16],"_links":{"self":[{"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/posts\/2852"}],"collection":[{"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/comments?post=2852"}],"version-history":[{"count":1,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/posts\/2852\/revisions"}],"predecessor-version":[{"id":2853,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/posts\/2852\/revisions\/2853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/media\/2854"}],"wp:attachment":[{"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/media?parent=2852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/categories?post=2852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/pluto\/wp-json\/wp\/v2\/tags?post=2852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}