{"id":809,"date":"2020-03-17T13:39:17","date_gmt":"2020-03-17T13:39:17","guid":{"rendered":"https:\/\/space.xtemos.com\/demo\/orion\/?p=809"},"modified":"2020-10-13T08:54:24","modified_gmt":"2020-10-13T08:54:24","slug":"florim-flagship-store","status":"publish","type":"post","link":"https:\/\/space.xtemos.com\/demo\/orion\/2020\/03\/17\/florim-flagship-store\/","title":{"rendered":"Florim flagship store"},"content":{"rendered":"\t\t
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The decade that brought us\u00a0Star Trek<\/em>\u00a0and\u00a0Doctor Who<\/em>\u00a0also resurrected Cicero\u2014or at least what used to be Cicero\u2014in an attempt to make the days before computerized design a little less painstaking.<\/p>\n

The French lettering company\u00a0Letraset<\/a>\u00a0manufactured a set of dry-transfer sheets which included the\u00a0lorem ipsum<\/em>\u00a0filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use.<\/p>\n

Aldus Corporation, which later merged with Adobe Systems, ushered\u00a0lorem ipsum<\/em>\u00a0into the information age with its desktop publishing software\u00a0Aldus PageMaker<\/a>. The program came bundled with\u00a0lorem ipsum<\/em>\u00a0dummy text for laying out page content, and other word processors like Microsoft Word followed suit. More recently the growth of web design has helped proliferate lorem ipsum across the internet as a placeholder for future text\u2014and in some cases\u00a0the final content<\/a>\u00a0(this is why we proofread, kids).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAusten Marshall \u2013 Semper Suspen\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Richard McClintock, a Latin scholar from Hampden-Sydney College, is\u00a0credited<\/a>\u00a0with discovering the source behind the ubiquitous filler text. In seeing a sample of\u00a0lorem ipsum<\/em>, his interest was piqued by\u00a0consectetur<\/em>\u2014a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from\u00a0De Finibus Bonorum et Malorum<\/em> (\u201cOn the Extremes of Good and Evil\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tJarred Monte \u2013 Aliquet Parturient\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It’s difficult to find examples of\u00a0lorem ipsum<\/em>\u00a0in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the\u00a0lorem ipsum<\/em>\u00a0passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTyrell Aubrey \u2013 Inceptos Element\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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And that\u2019s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tJimmy Chile \u2013 Nunc Penatibus\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Second, use\u00a0lorem ipsum<\/em>\u00a0if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use\u00a0lorem ipsum<\/em> to keep everyone focused. One word of caution: make sure your client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The purpose of\u00a0lorem ipsum<\/em>\u00a0is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without\u00a0controversy<\/a>, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content. The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our\u00a0generator<\/a> to get your own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The decade that brought us\u00a0Star Trek\u00a0and\u00a0Doctor Who\u00a0also resurrected Cicero\u2014or at least what used to be Cicero\u2014in an attempt to make the days before computerized design a little less painstaking. The French lettering company\u00a0Letraset\u00a0manufactured a set of dry-transfer sheets which included the\u00a0lorem ipsum\u00a0filler text in a variety of fonts, sizes, and layouts. These sheets of lettering […]<\/p>\n","protected":false},"author":4,"featured_media":798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[88,90],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-color","tag-store"],"_links":{"self":[{"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":3,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"predecessor-version":[{"id":2158,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/posts\/809\/revisions\/2158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/media\/798"}],"wp:attachment":[{"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/space.xtemos.com\/demo\/orion\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}