Your success depends on the persistence of teamwork
Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it. They will be drawn to it, fiercely. Do it the wrong way and draft copy can derail.
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Even if your less into design and more into content strategy you may find some redeeming value with, wait for it, dummy copy, no less.
Our efforts to make it better
To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks.
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Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity.
What clients say:
Whenever draft copy comes up in a meeting confused questions about it ensue.